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BUILD
YOUR GROWTH

CHIEF MARKETING OFFICER & GROWTH

I break down growth problems into structured action plans, then build the systems and teams to move forward.

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Marie-Lou Girard
+90 SMBs & scale-ups
8 years of growth
5.0 ⭐ 82 reviews
Inspired for 10 years by Silicon Valley
& Y Combinator

MY VISION OF MARKETING

Deeply understand the needs of a group of people. Bring them real value and build a relationship of trust. Provide a solution to their problem.

When you bring value to the right group of people, sales become a consequence.

REMARKABLE ACTIONS
TO BE NOTICED

A great product is not enough. You need to master distribution to get it in front of the right people.

You have a product. Satisfied customers. Product-market fit.
Now you need to build your distribution, implement the strategies to find the right customers, take action (lots of action) and activate the levers that make the difference.

My marketing inspirations ↓

NIKE

To sell a product better, build a movement.

SPOTIFY

Data in service of experiences that create emotions and attachment.

LEMLIST

Even a cold email company can build remarkable marketing.

FINARY

High-value educational content that makes the product visible.

Steve Jobs

"Have the courage to follow your heart and your intuition. They somehow already know what you truly want to become."

Steve Jobs

THE SYSTEMS THAT
WIN CLIENTS

The power of marketing and growth in service of your distribution. I build the systems that work for your business.

↗

OUTBOUND SYSTEM

Structure your sales approach to go after your dream clients. Targeting, channels, messaging and cadence in service of growth.

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INBOUND SYSTEM

Build your engine to attract the right prospects. Content strategy, SEO, personal branding and nurturing.

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ALLBOUND STRATEGY

The combination of both. The complete system that merges attraction and prospecting for maximum impact.

⚙

AI & AUTOMATION

AI systems integrated in every lever. Do more with less. Scale intelligently.

♟️

GROWTH ASSETS

Newsletter, events, community. Deliver value to your dream clients before even selling.

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BRAND NARRATIVE

Build a movement. Tell a story that resonates. Be remarkable to be noticed.

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MY STORY

1997 Adibou

Age 6, dancing and playing Adibou

I dance, I watch Sailor Moon, and I play Adibou.

2007

Age 15, Sports academy in Toulouse

I did my high school with 9 training sessions per week and became vice-champion of France with Toulouse, an unforgettable memory. Team sports as a school of life.

2009

Age 17, Engineering studies

I study engineering and discover algorithms, databases, code, systems: the foundations of what I build today.

2013 HEC Paris

Age 22, HEC Paris and a turning point

I arrive in Paris, HEC teaches me ambition, and I understand that my core values are Learning and Connecting.

2014 - 2018 Canal+

Career start at CANAL+

Google Ads, Meta Ads, millions of euros in budget to promote Kylian Mbappé and Neymar at PSG and sell e-commerce subscriptions. I worked on France & Africa.

2018 Y Combinator

Y Combinator Startup School

I quit my job, traveled to Australia and joined Y Combinator's Startup School, YC Winter 2018 batch (online). I fell in love with Growth.

2019-2020 Meero

Growth Hacking at Meero

I'm a Growth manager in a hyper-growth scale-up (wild ride). Highs, lows, wonderful encounters and new ambitions.

2020

Freelance launch, newsletter & Station F

I went freelance doing growth for startups, launched my newsletter Bravo PME and became Growth Advisor at Station F.

2022

I co-founded Growth Hiring

I launched Growth Hiring with Hugo Dollfus and Alexis Bouvet. Entrepreneur and CMO on a daily basis, we reached 1 million euros in revenue in 18 months and built a community of 5,000 business leaders.

2025-2026

Chief Marketing Officer & Growth

New chapter. I'm taking on Chief Marketing Officer & Growth missions. Deep into AI and the new growth strategies.

Marie-Lou at work

SUCCESS IS BUILT
WITH THE RIGHT PILLARS

A plan. Actions. Results.
01

AUDIT & DIAGNOSTIC

I dive into your product, your customers, your market. I look for where the real value is and how to distribute it to the right people.

→
02

90-DAY GROWTH PLAN

We build the action plan to get your product to the right people. Clear priorities, remarkable actions, and intensity.

→
03

EXECUTION & ITERATION

We send actions (lots of actions), measure, adjust. Then, growth is built on systems, not luck.

My superpower: blending an engineer's brain, a business mind, and a creative soul.

MY SERVICES

You have a product or service that satisfies customers, let's build the system to distribute it, and the narrative to get people talking.

I lead

FRACTIONAL CMO

1 spot available from May 2026

You don't have a CMO (yet). I structure your growth, set up the tools, build the expert team, configure reporting, and lead execution every week.

  • Embedded in your team
  • Marketing, growth & sales ops strategy
  • Tool stack & AI setup
  • Expert team building
  • Reporting & performance management
  • Operational marketing management

Starting from 6 months, up to 2 years

For scale-ups & SMBs without a CMO who want to structure their growth

The Marketing & Growth Strategy is included in this package.

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I guide

MARKETING & GROWTH ADVISOR

2 spots remaining

You have a marketing team but results aren't following. I rework the strategy with you and guide your teams toward results.

  • 1 strategic workshop every 2 weeks
  • Continuous strategy optimization
  • Quarterly strategic note for leadership
  • Expert introductions as needed
  • Growth & marketing sparring partner
  • KPI tracking and recommendations

Starting from 6 months, up to 2 years

For scale-ups & SMBs with a team who want outside expertise to accelerate

Start with the Marketing & Growth Strategy as an option

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MARKETING & GROWTH STRATEGY IN THE AI ERA

Diagnostic and action plan to kickstart your engagement.

  • Strategic & operational audit
  • Marketing Workshop (ICP, Persona, Positioning, etc.)
  • 12-month Roadmap and 90-day Action Plan delivery
  • Custom Tools & Experts recommendations
Included with Fractional CMO Optional with Advisory

Included in every package:

Claude My AI skills with Claude Access to 60+ experts Tool recommendations HEC Alumni network access

PAST MISSIONS

Open Minded

+100 meetings generated. Acquired by Accenture 🏆

Marketing & Growth Advisor

StrategyProspectingB2B

TAK

Built a community of +22,000 Product experts. Acquired by Exomind 🏆

Fractional CMO

GrowthSalesMarketing

Kalion

From 0 to 80 qualified SQL leads per month

Fractional CMO

CMOStructureSales

UN Women

Growing the donor base

Marketing & Growth Advisor

ImpactGrowthDonors

Hyperline

Head of Growth recruitment

Executive search

RecruitingGrowthSaaS

Alma

Qualified B2B lead generation

Marketing & Growth Advisor

LeadsB2BOutbound

Toucan Toco

Newsletter & conversion

Marketing & Growth Advisor

NewsletterConversionSaaS

Station F

Startup coaching, finding first B2B clients

Marketing & Growth Advisor

CoachingStartupsPMF

Growth Hiring

Co-founder & CMO, from 0 to 1M euros in 18 months.

Entrepreneur

StartupSystemsCommunity
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My newsletter ↓

BRAVO PME

+6,000 SMB leaders • +200 editions • Every Friday

Every week I do my research: US content, podcasts, YouTube, newsletters. As soon as I find something interesting, I share it in a practical way so that SMBs can implement it the following week.

One actionable growth tip, every Friday.

READ ON SUBSTACK → FOLLOW ON LINKEDIN →
Bravo PME Newsletter

MY PHILOSOPHY

My mentors ↓

Seth Godin
SETH GODIN

"People don't buy goods and services. They buy relations, stories, and magic."

Paul Graham
PAUL GRAHAM

"Make something people want." "Be relentlessly resourceful."

Ryan Holiday
RYAN HOLIDAY

"Stillness is the key."

Naval Ravikant
NAVAL RAVIKANT

"Learn to sell. Learn to build. If you can do both, you will be unstoppable."

The books that built me ↓

This is Marketing

Seth Godin

Marketing is about making change for the people you seek to serve.

Positioning

Al Ries & Jack Trout

To win in a crowded market, you must own a unique place in your customer's mind.

The Almanack of Naval Ravikant

Eric Jorgenson

Build systems that create value while you sleep.

Deep Work

Cal Newport

The ability to focus deeply is this decade's superpower.

Principles

Ray Dalio

Build your own principles. Write them. Follow them.

Thinking, Fast and Slow

Daniel Kahneman

What people feel matters more than what they analyze.

On the Shortness of Life

Seneca

Time is the only non-renewable resource.

Marketing Rebellion

Mark Schaefer

The best marketing doesn't look like marketing.

The Artist's Way

Julia Cameron

A spiritual path to higher creativity. 3 pages every morning to free your mind.

My principles ↓

Dare the impossible

Go where nobody expects you. Start believing, and you make things possible.

The power of habits

Growth is the sum of good actions repeated every day, steps climbed one after another. Consistency often beats brilliance.

Serendipity

Open loops. DM everyone you want to meet. Be in motion even when you don't know where it leads.

Choose kindness

Kindness is not a weakness. It's a daily choice that builds trust, opens doors and creates the best collaborations.

Get coached

I've invested heavily in coaching for years. You can't see your own blind spots. Someone from the outside saves months, even years.

Be a purple cow

Marketing that works is remarkable. Not just correct. Be the purple cow in the field.

Pay it forward

Giving without counting is a good investment.

Systems beat talent

For every task: process, automate, or delegate. Lasting growth is built on systems. If there's talent too, all the better.

Love is life

At the end of the day, the only thing that truly matters is love.

Chase your dreams

My main purpose is to accomplish my dream list. I keep it in mind and rewrite it every year. Is what I'm doing today bringing me closer or further away?

What I love in life

✍

Poet since age 10

My close ones know it, there are books and notebooks everywhere in my home. I write every morning. Writing has been my anchor forever.

📺

Educated by YouTube

Thousands of hours of videos, talks, and internet culture. I'm extremely curious, I obsess over topics, and I absorb everything.

🏐

Sports as a passion

I played 6 years at PSG, was vice-champion of France with Toulouse, bronze medal at the Australian championships. Sports taught me a lot and are part of who I am. And now: tennis, surfing, dance, boxing, skiing, etc.

🌎

The World is my home

I grew up in the South of France, then lived in Australia, Mexico, Dubai, Brazil, Morocco, and now Portugal.

Marie-Lou

WORK
TOGETHER

I love discovering new missions, scale-ups that want to change the world, and talented SMBs that want to reveal themselves through AI. I take a limited number of clients at a time, if the timing is right let's meet.

WORK TOGETHER →

or reach out directly

💬 WhatsApp: +33 7 56 90 86 23